Welcome
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279k Clients
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160 Branches
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USD 39.8m Outstanding Loan Portfolio
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0.3% Par > 30
What we offer

Financial Services

We provide access to tailored financial services for low-income female entrepreneurs to help them start, grow, and strengthen their businesses. Our model is based on individual lending delivered through client groups, without joint liability.

We currently offer three types of business loans, along with an affordable credit-linked insurance product to help protect our clients and their families when it matters most.

Learn more about our products
Our approach

ASA Model

We follow the highly efficient and socially responsible ASA Model, a cost-efficient, standardized and sustainable business model.

Learn more about our model
Featured news: Product launch

Maisha Care insurance

On 22 July 2025, ASA Kenya proudly launched a new Enhanced Credit Life microinsurance product, developed in partnership with insurtech leader Turaco. This affordable insurance is embedded directly into loans and offers life and hospital cash benefits — helping protect clients and their families during life’s most difficult moments. This launch marks an important step in strengthening financial protection for our clients across Kenya. Click below to read more about the launch and the product.

MaishaCare Insurance
Featured news: Community programme

Kilifi Waste Collection

In partnOn World Environment Day (5 June 2025), we launched the first of three waste collection drives in partnership with Kilifi County Government. Led by our Coast Region Divisional Manager, 20 clients from the Mavuno group joined partners and volunteers to remove 1,345.3 kg of organic and plastic waste — helping make Kilifi township cleaner and healthier for the community. Read more about our community programmes by clicking on the link below.

Community programmes