What we offer
Financial Services
We provide access to tailored financial services for low-income female entrepreneurs to help them start, grow, and strengthen their businesses. Our model is based on individual lending delivered through client groups, without joint liability.
We currently offer three types of business loans, along with an affordable credit-linked insurance product to help protect our clients and their families when it matters most.
Our approach
ASA Model
We follow the highly efficient and socially responsible ASA Model, a cost-efficient, standardized and sustainable business model.
Learn more about our modelFeatured news: Product launch
Maisha Care insurance
On 22 July 2025, ASA Kenya proudly launched a new Enhanced Credit Life microinsurance product, developed in partnership with insurtech leader Turaco. This affordable insurance is embedded directly into loans and offers life and hospital cash benefits — helping protect clients and their families during life’s most difficult moments. This launch marks an important step in strengthening financial protection for our clients across Kenya. Click below to read more about the launch and the product.
MaishaCare InsuranceFeatured news: Community programme
Kilifi Waste Collection
In partnOn World Environment Day (5 June 2025), we launched the first of three waste collection drives in partnership with Kilifi County Government. Led by our Coast Region Divisional Manager, 20 clients from the Mavuno group joined partners and volunteers to remove 1,345.3 kg of organic and plastic waste — helping make Kilifi township cleaner and healthier for the community. Read more about our community programmes by clicking on the link below.
Community programmes