What we offer
Financial Services
We provide access to tailored financial services for low-income female entrepreneurs to help them start, grow, and strengthen their businesses. Our model is based on individual lending delivered through client groups, without joint liability.
We currently offer three types of business loans, along with an affordable credit-linked insurance product to help protect our clients and their families when it matters most.
Our approach
ASA Model
We follow the highly efficient and socially responsible ASA Model, a cost-efficient, standardized and sustainable business model.
Learn more about our modelFeatured news: Product launch
Maisha Care insurance
On 22 July 2025, ASA Kenya proudly launched a new Enhanced Credit Life microinsurance product, developed in partnership with insurtech leader Turaco. This affordable insurance is embedded directly into loans and offers life and hospital cash benefits — helping protect clients and their families during life’s most difficult moments. This launch marks an important step in strengthening financial protection for our clients across Kenya. Click below to read more about the launch and the product.
MaishaCare InsuranceFeatured news: Community programme
Food relief after mudslides
On 1 December 2025, we delivered one month of food support to 50 victims of the devastating mudslides that struck Elgeyo Marakwet County in early November. Working with local leaders, we provided 25kg of rice, 10kg of maize flour and 5 litres of cooking oil per household. Many beneficiaries were our clients affected by the tragedy. Read more about our community programmes by clicking on the link below.
Community programmes