Lucy Akinyi: A Dedicated Entrepreneur Thriving with ASA Kenya

 Lucy Akinyi, a 38-year-old hairdresser, is one of ASA Kenya’s most loyal clients attached to Kangemi Branch. She first received a loan from the organization in 2014, at a time when cash disbursements carried a significant risk of loss through robbery. Despite this, she remained committed to growing her business and has since borrowed a record 22 times to finance her activities and has maintained a healthy credit history.

After exploring various lending options, Lucy ultimately chose ASA Kenya due to its favorable interest rates and flexible loan durations. Over the years, she has witnessed the organization’s transition to digital solutions, which has greatly improved her sense of security.

Now, she feels safe receiving her business loans directly on her smartphone. During our interview, she expressed excitement about ASA Kenya’s upcoming Digital Financial Services, which will allow her to borrow and make installment payments through a digital platform. She believes this innovation will enable faster access to funds, helping her plan her business activities more effectively.

Lucy’s passion for hairdressing dates back to her childhood—she started styling hair in grade three, turning her inborn talent into a source of income. She has operated her own-established salon for more than 15 years. She takes pride in bringing joy to the women and girls who visit her salon for hair care.

Her dedication to her work is driven by her desire to support her family, which consists of her husband and daughter. She is especially grateful for her husband’s unwavering support, as they have worked closely together to ensure the growth and stability of her salon. Her ultimate goal is to provide the best education for her daughter, and she is committed to achieving this dream.

Beyond hairdressing, Lucy has diversified her income by selling omena (sardines). This side business helps her stay financially stable during slow seasons at the salon. She notes that school holidays bring a surge in customers, whereas business slows down when schools are in session. Selling sardines ensures she remains financially liquid, regardless of fluctuations in her primary business.

Lucy’s story is a testament to resilience, adaptability, and the impact of accessible financial support. With her unwavering determination and ASA Kenya’s continued assistance, she is well on her way to achieving her entrepreneurial and personal aspirations.